TTB Marketplace Signs Debut Apparel Licensing Agreement With Nickelodeon

Full Lineup of Characters from Nickelodeon Brands Now Available for
Personalized Apparel through TTB Marketplace Online Retail Partners
ERLANGER, Ky., June 11 /PRNewswire/ -- TTB Marketplace LLC, a premier
online brand development and performance resource for licensed character
products, today announced its debut agreement with Nickelodeon, the
most-watched television network by kids in the United States, to offer a
full array of apparel and sportswear options featuring the complete lineup
of Nickelodeon characters. TTB Marketplace will be able to offer officially
licensed Nickelodeon apparel, showcasing all of Nickelodeon's characters,
from the widely popular to those supporting characters that are rarely seen
in merchandise lines.
In addition to offering a wider variety of characters than the
mainstream retail stores make available, TTB Marketplace e-tail partners
TysToyBox.com and AllAboardToys.com will be able to offer personalization
options for consumers seeking Nickelodeon apparel via their online stores.
The multi-year agreement between TTB Marketplace and Nickelodeon covers
apparel and sportswear licenses only, extending across all of Nickelodeon's
current brands including: Blue's Clues; Dora the Explorer; Go!, Diego, Go;
Avatar the Last Airbender; The Backyardigans; SpongeBob SquarePants; The
Wonderpets!; and Ni-hao, Kai Lan.
"We are very excited to be the sole online-only destination for the
full breadth of Nickelodeon characters," said Ty Simpson, CEO of TTB
Marketplace. "Some characters don't get as much attention in merchandise,
and we can now supply apparel for Boots as well as Dora, Mr. Salt from
Blue's Clues, and SpongeBob's pals Sandy or Gary through our agreement with
Nickelodeon. Character enthusiasts will be able to find apparel items that
big-box retailers can't offer, and they'll even be able to personalize many
pieces to truly claim these characters as their own."
"Nickelodeon's characters are beloved, and the demand is growing for
apparel options beyond the main stars of each show," said Hal Snik, senior
vice president of domestic licensing for Nickelodeon. "The TTB Marketplace
platform is well suited to support Nickelodeon's whole family of
characters, allowing us to better meet the demands of Nickelodeon character
fans who can't always find their favorites on traditional store shelves."
The newly expanded Nickelodeon apparel and sportswear options will
become available via TysToyBox.com and AllAboardToys.com beginning in July.
Financial terms of the agreement were not disclosed.
About TTB Marketplace
TTB Marketplace is a leading brand license destination for family and
entertainment characters. The TTB Marketplace team focuses on integrating
each brand's online presentation and performance, from retail operations
and direct product sales to end-to-end e-commerce solutions and strategies
specifically for the licensing industry. TTB Marketplace works with over
200 suppliers and more than 25 Licensors/Licensing Agents, selling over
10,000 unique products consisting of children's licensed branded toys and
toy-related products that include apparel, school supplies, home décor,
DVDs, costumes, party supplies, video games and more. TTB Marketplace's
multi-channel online sales and distribution network includes top retailers
TysToyBox.com, AllAboardToys.com and Amazon.com, licensing innovators HIT
Entertainment and VIZ Media and fulfillment leader CommerceHub. Combined,
the newly-merged Ty's Toy Box and All Aboard Toys is the largest
independent toy destination for licensed character merchandise available
online. For more information, please visit http://www.ttbmarketplace.com.
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SOURCE TTB Marketplace LLC